5 IT Predictions for 2023

por | Ene 3, 2023 | Blog EN

Forrester unveiled its predictions for data and analytics (D&A) for 2023, and the outlook is not entirely favorable, as many companies still struggle to implement a data-driven strategy.

In the past two years, businesses have had to make significant changes and adapt swiftly. In 2023, business leaders will need to concentrate even more on maintaining competitiveness: they will eliminate actions that do not demonstrate sufficient profitability and prioritize long-term growth. Economic and geopolitical turbulence will sow fear and disruption, but panic, short-sighted revenue generation, and poorly planned office returns will only worsen the situation.

Hence, the need to select a strategic IT approach that supports the persistence and growth of businesses, based on the five IT predictions established by Forrester for 2023.

1. Automation becomes more pragmatic.

In the face of market uncertainty, a more rational approach to investing in physical automation emerges to ensure business continuity amid ongoing labor shortages. Efforts will be worthwhile for those who can adapt to the realities of 2023 while doubling down on automation to gain a significant competitive advantage.

2. Delivering authentic satisfactory experiences throughout the customer lifecycle.

Regardless of marketing strategies, marketing leaders must provide satisfactory experiences throughout the customer lifecycle based on individualized, truthful, assertive, and timely information. This requires marketing and sales to develop and integrate technological solutions for data and analytics to support buyers and customers. 

3. Accelerating and proliferating Kubernetes investment.

In 2023, organizations will accelerate investment in Kubernetes as a distributed computing backbone, both for existing applications and new workloads covering a variety of technological domains, including AI/ML, data management, IoT, 5G, edge computing, and blockchain.

4. Employee monitoring technology irritates employees.

With remote work, some employers have turned to electronic monitoring to track employee productivity. However, these efforts can violate data protection laws and risk facing aggressive employee reactions, strikes, and labor organization in response to surveillance. This opens up an opportunity for collaborative work support solutions with productivity measurements based on results, leading to greater employee satisfaction.

5. Greenwashing becomes a significant business risk.

In 2021, the European Commission found that half of green claims lacked evidence, leading regulators to take strong action against greenwashing. However, fines are just a precursor to more critical business risks, including significant market valuation losses and disengagement of employees and customers. To avoid greenwashing, CMOs must actively create sustainability communication messages with integrity, based on authentic and verifiable data.

Consult with experts and start designing your IT strategy to ensure an advantage for your business.

 

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